Sisal partners with Betgenius for Matchpoint marketing push

Italian operator to push its sports betting brand through Betgenius’ marketing technologies

Italian operator Sisal has selected Betgenius to run a digital marketing campaign to drive customer acquisition for its sports betting brand, Matchpoint. The multi-channel campaign will use personalised messaging to boost existing conversion rates. “In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically,” said Marco Tiso, online gaming…

Betgenius | Italy | Sisal