Scientific Games appoints new chief marketing officer

Former NFL CMO Shawn Dennis joins SG from DreamWorks Animation

Scientific Games (SG) has announced the appointment of Shawn Dennis as chief marketing officer. Dennis has 25 years of experience in the entertainment, consumer and sports marketing industries, and will be responsible for ‘elevating the company’s global leadership brand position, promoting its integrated brands and increasing engagement with customers and players’. New SG CEO Shawn…

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