Rightlander unveils PPC affiliate monitoring tool

Affiliate compliance monitoring specialist rolls out new customisable tracking interface

Rightlander has launched a new pay-per-click (PPC) monitoring programme which aims to detect non-compliant marketing practices among affiliates. The PPC Monitor has been designed to ensure real-time monitoring of desktop and mobile PPC ads and allows operators to determine which affiliates are using an operator brand to intercept traffic through their own tracking links or…

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