Compliance

Relief for 888 as ASA rules dismisses complaints

Given YouTuber Callum Airey’s popularity among youngsters, it was claimed that 888 poker ads ‘were directed at those aged below 18 years’

The Advertising Standards Authority (ASA) has dismissed two complaints against 888 UK Ltd directed towards videos that featured YouTuber Callum Airey’s channel. In August 2021, Callum Airey featured in two videos promoting the 888poker app which was posted on his YouTube channel ‘Calfreezy’. Following which, two complaints were filed claiming that since Airey has a large fanbase among younger viewers,…

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