TV advertising

Rank’s YoBingo targets Spanish users with new ad campaign

The operator’s new ad features popular Spanish reality TV hosts and aims to boost brand presence in the market

Rank’s Spanish online bingo subsidiary YoBingo launched its latest marketing campaign on Christmas Day 2018, featuring Spanish reality TV presenters Jorge Javier Vasquez and Belen Esteban. The campaign, which is being shown across Spanish national television channels, depicts a parody of popular Spanish song Cuando Tu Vas by Chenoa. “The idea is a continuum of…

Rank Group | Spain | TV advertising | YoBingo