Sponsorship

PointsBet lands Shaquille O’Neal as Australian brand ambassador

Bookmaker inks agreement with former NBA champion to head up domestic advertising campaign

PointsBet has hired former NBA star Shaquille O’Neal as its new Australian brand ambassador. The four-time NBA champion will headline PointsBet’s new Australia-facing brand campaign across TV, digital, mobile and social media. Andrew Fahey, PointsBet chief marketing officer, said it was an exciting opportunity to partner with the 15-time All Star. Fahey said: “Shaq is…

Australia | Basketball | Brand ambassadors | PointsBet | Sponsorship | US | US sports betting

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