PointsBet eyes Canadian marketing gains with NHL Alumni Association deal

Canadian subsidiary inks multi-year partnership with access to NHL marketing and licensing rights

PointsBet Canada has signed a multi-year sports betting partnership with the NHL Alumni Association (NHLAA). The deal makes PointsBet’s Canadian subsidiary the exclusive sports betting partner of the NHLAA in Canada and official partner in the US. It grants the firm marketing and licensing rights to NHLAA properties including access to NHL alumni and former…

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