PMU recruits Antoine Griezmann as new horseracing brand ambassador

French operator strikes two-year marketing deal with 2018 World Cup winner

PMU has struck a deal with Barcelona striker Antoine Griezmann to become the operator’s new horseracing brand ambassador. The 2018 World Cup winner will become the face of PMU’s new marketing campaigns having signed a two-year deal with the state-owned company. According to PMU, Griezmann’s passion for the sport responds to the operator’s values and…

Brand ambassador | Football | France | Horseracing | PMU | Sponsorship