PlayOJO sparks retention drive with Betgenius roll-out

Online casino operator hopes to stand out in crowded UK market with “contextually relevant advertising” from Betgenius

Online casino operator PlayOJO has partnered with Betgenius to roll out a series of personalised digital retention campaigns. PlayOJO will use Betgenius’ suite of marketing tools to identify individual customer behaviour on-site, including time spent on-site, preferred slots titles, duration of session and deposit frequency. It will then use this range of analysis to engage…

Betgenius | CRM | Launches | PlayOJO