Social media

Playmaker acquires YouTube’s largest Spanish-speaking sports news channel

Cracks becomes the company’s fourth Latin American digital sports media purchase since November 

Toronto-based digital sports media company Playmaker has announced the acquisition of Mexico-based video-first sports platform Cracks. Cracks is a soccer-centric collection of digital media assets that boasts a total audience across all social media channels in excess of 12.6 million subscribers worldwide, including the most followed Spanish-language sports news channel on YouTube. Cracks Global, its…

Acquisition | Playmaker | Social media