Pinnacle recruits former Addison Global marketing exec as CMO

Curaçao-based bookmaker seeking to increase profile with recreational punters as Ben Cove joins

Pinnacle has recruited former Addison Global VP of marketing Ben Cove to the newly created role of chief marketing officer (CMO). The Curaçao-based bookmaker fashioned the role to promote its profile and product portfolio having previously operated with a particularly lean marketing structure. Cove has worked in the gambling industry since 2012, when he joined…

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