Parimatch lands first ever cricket brand ambassador

South African legend Dale Willem Steyn onboarded to help boost brand in African and UK markets

Parimatch has added its first ever cricket player to its growing stable of brand ambassadors. South African Dale Willem Steyn joins the operator on an 18-month deal that represents the operator’s first foray into cricket sponsorship. Parimatch said the partnership would improve brand awareness across both Africa and the UK. Regarded as one of the…

Brand ambassador | Cricket | Parimatch | People | Sponsorship | Strategy