Parimatch boosts CRM capabilities with FAST TRACK deal

Partnership will see the online betting and gaming operator launch a real-time player engagement platform this summer

Parimatch has pledged to significantly improve its customer engagement strategy with the launch of a new CRM platform in partnership with technology provider FAST TRACK. The deal will see the CIS-focused betting and gaming operator launch the new customisable platform in the coming months, which FAST TRACK said would allow Parimatch to control all player…

CRM | FAST TRACK | Parimatch | Simon Lidzen | Tamara Babits