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Parimatch bolsters Premier League presence with three-club marketing deal

Operator secures new agreements with Aston Villa, Brighton and Southampton to grow top-flight roster to six teams

Parimatch has made a major marketing play in the Premier League by signing partnership agreements with three top-flight clubs. On 21 August, the operator added Aston Villa, Brighton and Southampton to its Premier League portfolio, which already boasts deals with Chelsea, Everton and Leicester. The new contracts cover multiple offline and digital rights, as well as…

Campaigns | Parimatch | Premier League | Sponsorship | Sports betting | Strategy

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