Content marketing

Paddy Power recruits Peter Crouch for Cheltenham marketing push

Irish operator’s comical viral campaign gets more than one million views on social in first 15 hours

Paddy Power has recruited former Liverpool and England footballer Peter Crouch as its new brand ambassador ahead of Cheltenham Festival. The Irish operator has produced a typically tongue-in-cheek video featuring the tall target man as he tries his hand at being a jockey under the guidance of Ruby Walsh. Crouch – who has scored…

Cheltenham Festival | Content marketing | Paddy Power | Peter Crouch | Ruby Walsh | Social media