Paddy Power recruits Jose Mourinho for casino ad campaign

Former Manchester United manager plays a starring role in the Irish operator’s new TV short

Paddy Power has unveiled a new advertising campaign for its Paddy Power Games division fronted by former Manchester United manager Jose Mourinho. Mourinho, who dubbed himself the ‘Special One’ as Chelsea manager in 2004, takes a tongue-in-cheek approach throughout the video which showcases the operator’s Daily Jackpot product. According to Paddy Power, the Daily Jackpot is…

Campaigns | Flutter Entertainment | Jose Mourinho | Michelle Spillane | Paddy Power