Content marketing

Paddy Power pokes fun at Manchester United in deadline day stunt

Flutter-owned bookmaker erects temporary shop window in marketing dig at Red Devils chief exec Ed Woodward

Paddy Power has revealed a shopfront in Manchester dedicated to transfer deadline day’s greatest window shopper – Manchester United chief executive Ed Woodward. The Premier League transfer window slammed shut last night and United missed out on their main targets, just days after a humiliating 6-1 home defeat to Jose Mourinho’s Tottenham. The Flutter-owned operator…

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