Paddy Power nets controversial first English shirt sponsorship with Huddersfield Town deal

Irish operator announces surprise partnership with Championship club ahead of the 2019-20 football season

Paddy Power has struck a deal with Huddersfield Town to become the Championship club’s title sponsor for the 2019-20 football season. The partnership will include the Irish operator’s first ever front-of-shirt sponsorship with an English football club, with the Terriers’ new kit set to be unveiled on 17 July. Paddy Power boasts an audience of well…

Football | Michelle Spillane | Paddy Power | Shirt sponsorship | Sponsorship