Content marketing

Paddy Power hires fired Sky Sports panellists for new social media campaign

Former Gillette Soccer Saturday regulars Phil Thompson, Matt Le Tissier and Charlie Nicholas star in new mockumentary

Paddy Power has capitalised on the departure of Phil Thompson, Matt Le Tissier and Charlie Nicholas from Gillette Soccer Saturday by launching a new mockumentary with the former Sky Sports trio. The ‘Pundits’ web series displays the ex-footballers dealing with life after being let go by the broadcaster and focuses on their attempts to set up a…

Content marketing | Paddy Power | Premier League | Sky Sports | Social media

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