Content marketing

Paddy Power delves into long-form content with new Amazon Prime sitcom

Irish bookmaker to premiere four-episode series The VAR Room on Virgin Media in Ireland

Paddy Power is making an ambitious move into long-form content marketing by writing its own sitcom for TV and streaming services. Entitled The VAR Room, the four-part series will take a tongue-in-cheek look at what happens behind the scenes at Stockley Park – the home of VAR in England and the Premier League. The sitcom…

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