Regulation

ASA online ad complaints rise 38% in 2018

The advertising regulator received 33,727 complaints about online marketing in 2018

The Advertising Standards Authority (ASA) has seen a 38% increase in complaints about online adverts during 2018, with 16,000 complaints being received about more than 14,000 ads in the last twelve months. Exactly 10,773 complaints were received by the ASA concerning 5,748 TV ads, with the number of ads receiving complaints rising by 23% when…

Advertising | Advertising Standards Authority | Regulation | UK

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