TV advertising

Number of TV betting ads at Euro 2020 halved compared to World Cup 2018

Betting and Gaming Council salutes whistle-to-whistle ad ban initiative as latest ITV data reveals sharp decrease

The number of gambling adverts shown on ITV during Euro 2020 has fallen by nearly 50% compared to the 2018 World Cup. According to data released by the broadcaster, a total of 85 gambling ads were shown during the tournament’s group stages. This represents a 47% downturn on the 161 gambling adverts shown on ITV…

Betting and Gaming Council | Euro 2020 | ITV | TV advertising | UK