Newly promoted Norwich City swaps Dafabet for Asia-facing BK8 brand

The Canaries opt to continue with betting front-of-shirt sponsor after Premier League comeback

Norwich City has struck a front-of-shirt sponsorship deal with Asia-facing betting brand BK8 ahead of the 2021-22 season. BK8 has been selected to replace Dafabet as the primary sponsor on the club’s famous yellow jersey following the termination of Dafabet’s three-season commercial contract one year early. Norwich COO Ben Kensell said: “Over the course of…

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