myLotto24 launches in UK with Spanish lotteries marketing stunt

Comedy mascot visits London landmarks to announce that British punters can bet on Spanish annual lottery

Lottery betting business myLotto24 marked its UK launch with an ambitious marketing stunt this week. British punters will be able to bet on ‘El Gordo’, an annual lottery taking place on 22 December and to mark the occasion a fat-suit wearing mascot dubbed The Fat-ador was paraded around London. Translated literally as ‘The Fat One’,…

Launches | myLotto24