Loyalty programmes highlighted by punters as best retention tool

New survey of more than 1,000 UK punters finds 97% switch operators within a year

The most common reason for sticking with a bookmaker is its loyalty programme, according to a new survey of over 1,000 punters. More than 46% of respondents chose loyalty programme as the reason for using a bookie while 28% said a loyalty programme persuaded them to choose a company initially. Rewards programmes have proliferated across the…

Argyll Entertainment | CRM | Customer loyalty | The Stars Group