Lottoland sponsors Who Wants to Be a Millionaire reboot

Operator says it is in the same business as the game show in offering players the chance to win big

Lottoland has signed a sponsorship deal with ITV’s reboot of the game show Who Wants to Be a Millionaire, it was announced today. The show, which first launched in 1998, will commence on Saturday night at 9:15pm and debut its new host Jeremy Clarkson. Lottoland CEO Nigel Birrell said the operator shared the show’s ethos…

Lottoland | Sponsorship