Liverpool wins sponsorship battle court case involving BetVictor

Mediator’s claim for compensation thrown out as judge rules deal was brokered directly between club and bookmaker

Premier League champions Liverpool have won a £1.1m court battle centred around its £15m training kit sponsorship deal with BetVictor. Sports sponsorship firm Winlink demanded unpaid compensation for introducing senior Liverpool officials to the bookmaker back in 2013, with the subsequent sponsorship agreement running from 2016 to 2019. However, Liverpool claimed then head of global…

BetVictor | Premier League | Shirt sponsorship | Sponsorship