LeoVegas launches industry education campaign

Swedish operator aims to eradicate negative conceptions of the gaming industry in new marketing initiative

LeoVegas has unveiled a new advertising campaign which aims to educate the wider public about the gambling industry. The tagline, ‘Play safe, Play online, Play at LeoVegas’, acts as an umbrella to a range of facts and information that LeoVegas hopes will help to dispel industry misconceptions. The Swedish-facing campaign encourages bettors, both regular and…

Campaigns | LeoVegas | Regulation | Strategy | Sweden