Ladbrokes extends Challenge Cup partnership

Operator agrees one-year deal to sponsor rugby league cup competition

Ladbrokes has agreed a one-year extension with the Rugby Football League to continue as sponsors of the Challenge Cup. The operator announced the extension to its current deal on Monday, ahead of the 2017 Ladbrokes Challenge Cup final between Hull FC and Wigan Warriors on Saturday. The sportsbook said it hopes to capitalise on the competition’s growing fan base after a record…

Ladbrokes | Rugby league | Sponsorship