Ladbrokes Coral appoints BBH London to manage UK sports brands

Bartle Bogle Hegarty to create a “disruptive” three-year campaign for both Ladbrokes and Coral

GVC Holdings has appointed BBH London to run creative marketing campaigns for its Ladbrokes and Coral brands in the UK and Ireland. Marketing agency BBH – which won the account following a competitive pitch run by Oystercatchers – has been asked to develop a three-year “disruptive” brand-led campaign for both operators. Ladbrokes’ marketing in the UK was…

Campaigns | Dominic Grounsell | GVC Holdings | Ladbrokes Coral | TV advertising