Kindred reshuffles marketing team for Sweden push

The Stockholm-listed operator opens new social media and sponsorship departments as Svenska Spel’s Per Carlander joins Unibet brand

Kindred Group has hired Svenska Spel’s Per Carlander as Sweden manager for its Unibet brand after the operator ignited a recruitment drive in the country’s re-regulated market. Carlander joins Unibet from state operator Svenska Spel where he spent 13 years, first as a risk manager and odds compiler before becoming head of live sports trading…

Kindred Group | People | Sweden | Unibet