Strategy

Kindred Group reveals new Unibet logo

Operator’s creative design team reveal a new image to maximise growth in a mobile-first environment

Kindred Group has revealed a new logo for its flagship Unibet sportsbook to help the brand stand out in a mobile-first environment. The new logo was designed and developed by Kindred’s in-house creative team, which was tasked with modernising the original logo while “staying true to Unibet’s heritage”. Kindred said the design process included detailed research,…

Elen Barber | Kindred Group | Strategy | Unibet

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