Kindred Group recruits F1 driver Mika Häkkinen for responsible gambling campaign

Two-time Formula One champ joins Unibet’s global marketing initiative urging players to ‘Stay in Control’

Kindred Group has enlisted two-time Formula One (F1) world champion Mika Häkkinen to front Unibet’s ‘Stay in Control’ responsible gambling campaign. Unibet created a video with Häkkinen to launch the campaign where he talks about his famous overtake of Michael Schumacher in the Belgian Grand Prix of 2000. Unibet has worked with Häkkinen for several…

Brand ambassadors | Campaigns | F1 | Kindred Group | Responsible Gambling | Unibet