Regulation

Italian communications regulator clarifies ad ban specifics

Editorial ads and influencer marketing to be banned but third-party sites will be allowed to display bookmaker odds

AGCOM, the Italian communications regulator, has released the first set of guidelines for the forthcoming gambling ad ban, detailing which forms of marketing will be prohibited from 14 July. Under the new standards, shirt sponsorships and pitchside hoardings will be prohibited as expected, alongside native ads in films and TV programmes, editorial ads and influencer marketing.…

AGCOM | Italy | Regulation | TV advertising

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