GVC to invest $5m in new global RG campaign

Operator unveils Changing for the Bettor campaign in collaboration with Harvard Medical School and pledges to double treatment funding to 0.2% GGR

GVC Holdings will invest $5m into research around online gambling-related harm as part of a new global responsible gambling campaign called ‘Changing for the Bettor’. The new campaign has been endorsed by the UK government’s DCMS and will undertake a problem gambling research project through Cambridge Health Alliance, a Harvard Medical School teaching hospital. GVC…

DCMS | GVC | Kenny Alexander | Launches