GVC tests appetite for bwin casino with new ad campaign

Operator rolls out new ad in Spain, Italy, Greece and Belgium to push bwin casino as “a standalone vertical”

GVC’s bwin brand has launched the latest iteration of its Live The Action marketing campaign to boost exposure for its bwin casino product. Head of acquisition for casino at GVC, Alessandro De Stasio, told EGR Intel the firm was pushing bwin casino as a standalone vertical for the first time since reshuffling the group’s management in April.…

Bwin | GVC | Launches | TV advertising