GVC extends Optimove CRM partnership

FTSE 100 operator strikes five-year extension with CRM marketing specialist across all brands

GVC has signed a five-year extension with Optimove across all global brands to manage CRM and player marketing via its Relationship Marketing Hub. Optimove enables GVC’s CRM marketing operations to transform player data into actionable insights, helping to drive growth across the operator’s brands including Ladbrokes and Coral. Additionally, GVC has decided to adopt Optimove’s…

CRM | GVC | Ladbrokes Coral | Optimove