GIG strengthens affiliate business with €3.5m acquisition

Deal for an as-yet unnamed network will add approximately 8,500 FTDs to the Oslo-listed firm

Gaming Innovation Group (GIG) has acquired an unnamed affiliate network for €3.5m, strengthening the company’s Innovation Labs affiliate division. The deal, which amounts to approximately 4x EBITDA, is expected to conclude in Q1 2017 and will see GIG acquire all the affiliate websites, accounts and associated agreements of the business. According to a statement, the…

Affiliate marketing | Affiliates | Gaming Innovation Group | Robin Reed