CRM

Genius Sports Media strikes personalisation deal with OtherLevels

Partnership creates single solution for acquisition, player engagement and retention using paid and owned media

Genius Sports Media, the content and marketing arm of Genius Sports Group, has inked a deal with personalisation specialists OtherLevels to form the first personalised, omni-channel marketing service for the gambling sector. The tie-up makes London-based Genius Sports Media, which is partnered with more than 150 gambling operators, the exclusive distributor for new direct sales…

CRM | Genius Sports Media | OtherLevels | Personalisation

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