TV advertising

Gala Bingo develops ‘Bingo Like a Boss’ campaign with new TV ad

Fictional drag queen Frieda Balls stars in the Entain brand’s latest 30-second creative short

Gala Bingo has launched the next instalment of its ‘Bingo Like a Boss’ campaign with a new TV advert featuring the ‘Ice Queen.’ The new advert continues the Entain-owned operator’s creative series from last year, which encouraged customers to “add some glam” to their everyday lives and mundane tasks. Previously, the campaign introduced characters including…

Bingo | Entain | Gala Bingo | TV advertising