Content marketing

Flutter scraps RTÉ deal ahead of Irish ad ban

Paddy Power Betfair operator “concludes” international football sponsorship in anticipation of voluntary ‘whistle-to-whistle’ prohibition
Robert Simmons
23 November 2021

Flutter Entertainment has “concluded” its international football sponsorship agreement with Irish national broadcaster RTÉ, ahead of the implementation of a ‘whistle-to-whistle’ style ban on TV advertising. The six-figure agreement, which covers the Ireland-facing Paddy Power brand, included the rights to showing the firm’s logo on screen during games next to the clock and live score…

Advertising | Content marketing | Flutter Entertainment | Football | Ireland | Marketing | Paddy Power

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