FanDuel ignites $80m customer acquisition and retention drive

US powerhouse offers $10 site credit to both new and existing consumers in latest loyalty push

FanDuel is giving US consumers $10 in site credit to encourage action on its sports betting site following the resumption of several US sports. The campaign will see more than $80m (£63m) in site credit awarded to players, who have until 2 August to spend the credit before it is voided. Credits will be provided…

Acquisition | CRM | FanDuel | Flutter Entertainment | Retention | US