Exclusive: Megalotto hires Paddy Power Betfair digital director as new CMO

Antti Mäki will report into CEO Grant Williams and lead on marketing functions for the Optimizer Invest-backed start-up

Optimizer Invest-backed lottery start-up Megalotto has recruited former Paddy Power Betfair (PPB) digital director Antti Mäki as its new chief marketing officer (CMO), EGR has learned. Mäki will start at Megalotto in October and will be tasked with leading the brand’s marketing function, reporting into CEO Grant Williams who himself joined in April from William Hill. Mäki has…

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