M&A

DraftKings snaps up jackpot marketing platform BlueRibbon

US operator continues acquisition spree with undisclosed deal for Tel Aviv-based CRM firm

DraftKings has sealed a deal to acquire jackpot marketing and gamification platform BlueRibbon. BlueRibbon was founded in 2017 by former Playtech executives Amir Askarov and Dan Fischer and provides gamification tools that allow for personalised jackpot promotions for customers. DraftKings will now integrate the firm’s proprietary jackpot functionality across its product portfolio in the US. The terms…

BlueRibbon | CRM | DraftKings | Jackpots | M&A | Tel Aviv | US | US sports betting

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