Campaigns

DraftKings recruits Martin Lawrence to front heavy-hitting NFL ad campaign

Bad Boys legend stars alongside a host of celebrity comic actors as US operator unveils ‘The Feels’ creative marketing series

DraftKings has unveiled a new creative marketing campaign ahead of the new NFL season. As first reported by The Drum, the series stars Martin Lawrence of Bad Boys fame alongside comic actors Christopher Mintz-Plasse (Superbad), Kristen Schaal (Bob’s Burgers), Timothy Simons (Veep) and Dascha Polanco (Orange is the New Black). Titled ‘The Feels’, the campaign aims…

Campaigns | DraftKings | NFL | TV advertising | US | US sports betting

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