Dafabet delves into cricket with two new sponsorship deals

Operator to be afforded front-of-shirt sponsorship for Sussex across T20 Blast and Royal London Cup competitions

Dafabet has signed a major sponsorship agreement with English cricket club Sussex across multiple formats. The Nairobi-headquartered firm has become the club’s official betting partner and will see its logo adorned on the club’s T20 and One-Day shirts for the 2020 and 2021 seasons. John Cruces, Dafabet head of sponsorship, said: “With cricket becoming our biggest…

Cricket | Shirt sponsorship | Sponsorship | Strategy