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Coral continues content-led pivot with new ITV sports documentary

Against The Odds will showcase UK sports stars who have overcome personal adversity to reach the top across racing, darts, football and rugby

British bookmaker Coral has funded a new sporting documentary series called Against The Odds to be broadcast on ITV this autumn. Coral has said the 10-part programme will deliver a unique insight into some of the most inspiring stories from some of the biggest names in UK sport. The first episode will air on 19…

Campaigns | Content marketing | Coral | Entain | ITV | ITV Racing | Sports betting | TV advertising

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