Launches

Chelsea and Parimatch launch ‘The Chosen Ones’ ad campaign

Europewide marketing tie-up feature three Blues players inspired by the King Arthur legend ‘The Sword in the Stone’

Champions League holders Chelsea and their official partner, Parimatch Tech, have launched an ad campaign featuring the club’s Spanish internationals, Marcos Alonso and César Azpilicueta, and Brazil international captain Thiago Silva. ‘The Chosen Ones’ is inspired by the Arthurian Legends, namely ‘The Sword in the Stone,’ with the high-octane ad produced by Electric Sheep Film…

Chelsea | Launches | Parimatch | Partnership

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