Strategy

Catena Media pivots sports sites to casino to minimise Covid-19 impact

Malta-based affiliate ramps up casino portfolio after the vertical contributed 59% of revenue in January and February

Catena Media is converting traffic from its portfolio of sports betting brands to online casino to mitigate a shortfall in sports betting revenue. The strategy is being used by most sports betting businesses at present as they seek to diversify revenue streams following the postponement and cancellation of global sporting events due to the coronavirus…

Affiliates | Casino | Catena Media | Coronavirus | Sports betting | Strategy

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