Catena Media acquires for £14m

Malta-based performance marketing firm says its latest deal will strengthen its sports betting affiliate portfolio

Catena Media’s spending spree continued today after the firm acquired for £13.9m, a deal Catena’s CEO hailed as a “game changer” for its sports betting segment. The acquisition will see the performance marketing company pay £11.9m upon completion of the transaction and an additional £2m to be paid in six months, following a successful…

Affiliates | | Catena Media | Robert Andersson